We’re proud to announce that Rori Cowan has officially joined Demia as our new Director, Carbon Market Strategy.

As we continue building a future rooted in trusted data and real-world climate outcomes, Rori brings unparalleled depth to our team. With over 15 years of hands-on experience across the voluntary carbon market, helping to lead Demia forward.

A Proven Leader Across the Carbon Credit Ecosystem

Rori has worked across the entire carbon project lifecycle, from methodology development to project design, third-party validation & verification, registration, and issuance. She has contributed to the success of numerous projects across various sectors and geographies, having served in critical roles at leading Validation and Verification Bodies (VVBs), Carbon Market Standards and Registries, registry-aligned consulting firms, and project development organizations.

Her past engagements include work with:

• SCS Global Services
• ACR (American Carbon Registry)
• BMO Radicle
• Ecosystem Services Market Consortium (ESMC)
• And many more

She’s helped shape and evaluate methodologies across soil and forest carbon, oil and gas methane abatement, and nature-based solutions, and she’s known in the industry for her rare ability to align technical rigor with strategic execution.

What Rori Will Lead at Demia

Rori joins us with a core focus on refining and guiding our carbon market strategy, acting as a subject matter expert for customers and project partners, and supporting projects on their path to registration, verification, and credit issuance.

She’ll also lead internal platform feedback loops for our product and data teams, ensuring that Demia’s infrastructure directly supports the practical workflows of developers, auditors, registries, and credit buyers. Additionally, Rori will be instrumental in coordinating our Demia Auditor Alliance, leveraging her background with VVBs to bridge operational needs across verification entities and customer deployments.

Quote from Rori Cowan

“I’ve spent my career helping good carbon projects and carbon-curious companies navigate complex, opaque systems. What excites me about Demia is the chance to develop a transparent and credit digital ledger solution that meets the needs of the market, and the team is driven to do it with the utmost integrity. It’s rare to find a team this committed to both innovation and progress on behalf of the market while respecting its origins and the founding principles. I’m thrilled to help accelerate credit issuance and support the development of a more trusted carbon ecosystem.”

Quote from Mathew Yarger, Founder and CEO of Demia

“Rori brings the kind of integrity, depth, and hands-on experience across the carbon market that immediately elevates how Demia operates. She’s not just a trusted expert; she’s the person who challenges assumptions and helps us hold the line on what high integrity credits should look like. From registries to buyers to auditors, she’s worked with all of them and knows exactly what they need to see to trust a project or a platform. As a founder, your goal should always be to hire people better than you as your team grows, and I can confidently say I’ve done just that with Rori. That’s exactly what Demia needs right now, to remove single points of failure and double down on trust as our foundation.”

Please join us in welcoming Rori to Demia. You’ll be seeing her name often as we continue to build a smarter, faster, and more trusted foundation for climate impact.

If our mission resonates with you and you’re interested in future opportunities at Demia, you can share your interest with us here or subscribe to stay informed as we grow.

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